I haven't read this book, but its name made me cringe. We all loved the original fire hose pants. My favorite were the cargoes. I had a ton of colors and loved them for years. DT diluted their core product when they replaced the loved original with the tepid DuluthFlex. I can't even tend 🐝 🐝 🐝 in them without getting stung. It seems the Original Fire Hose Pants are history. There are a few tan relaxed-fit ones remaining… HURRY! I hope Volume II of this book celebrates the return of the original pants that built this brand.
The Art of Building a Brand - The Story of Duluth Trading Co
Item 79058
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The Art of Building a Brand - The Story of Duluth Trading Co
Rated 4.63 out of 5 stars
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https://prd.cc.duluthtrading.com/the-art-of-building-a-brand---the-story-of-duluth-trading-co-000307528.html
Item 79058
$24.95
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Discover the sophistication, humor and energy of Duluth Trading illustrated art – plus fascinating company history!
Ever admired the artwork on Duluth Trading catalog covers and wondered what was behind it? Been impressed by the growth of Duluth Trading Company and were curious how it came to be? The Art of Building a Brand answers all these questions and more! This 116-page hardcover book is packed with Duluth Trading illustrated catalog covers through the years, plus the story of how a simple premise, “There’s got to be a better way,” formed the foundation of an authentic and successful brand. Learn how a scrappy little catalog company made the shift from humble beginnings to powerful omni-channel brand. Hear from a nucleus of talented people who founded and shaped the company’s “DNA”. Includes the "Ten Welds," brand-building insights, insider commentary and a wealth of full color reproductions of Duluth Trading catalog covers. By Executive Chairman and Founder Steve L. Schlecht with Sally Collings.
Features
- A fascinating retrospective and celebration of Duluth Trading Company and its catalog cover art
- Discover the graphic detail, sophistication, historical context, humor and energy of Duluth illustrations
- Company history, brand-building insights, insider commentary and more
- Treasure trove of "Early Years" photos, notes and tidbits hearkening back to the early 1990s
- Making the pivot to omni-channel brand, and navigating the introduction of Women's
- How the city of Duluth formed the company's DNA – and still influences company ads to this day
- By Executive Chairman and Founder Steve L. Schlecht with Sally Collings
- Hardcover book measures 9-1/4"W x 11-1/4"H x 1/2"D
- 116 pages
- Imported
Reviews
Rated 4.63 out of 5 stars
8 ReviewsWrite a Review
Ratings Distribution
- Best Uses
- 2Special Occasions
- 1Casual Wear
- 1Going Out
- 1Wear To Work
- 1Educational
- Comfort vs Style
- 5Comfort Driven
- 1Style Driven
- Describe Yourself
- 6Casual Dresser
Great read about building a brand. Lessons that any of the brands I've worked at would appreciate, and helpful to those building their brand.
Love the art Great book
Besides the book, which looks great but is still on my "to read" shelf I got the following items, and my comments about each: The pants I got spent a whole season working on the golf course and they still look great The shorts are the most comfortable I've ever had The rain pants actually keep my butt dry! The heavy shirt I recently got is working out quite nicely
This is a great book. As someone who's been in sales and marketing for 40+ years --- I really enjoyed not only the history and old artwork that adorns the catalogs, but the crafting of the brand, the digital marketing and comparison to other companies. You could use this book for entertainment OR education. Worth the money!
