STORY

Grown, cut and sewn exclusively in the United States, our Standard T-Shirt has long been a staple for those who demand impeccable performance - even from a so-called "basic." And now selective men can raise their expectations even higher, as we have elevated this wardrobe essential to a new standard of American excellence. The story begins with premium USA-grown Supima® cotton – a rare variety that represents less than 1% of cotton grown in the world. Prized for its silky, extra-long fibers, Supima is the critical ingredient in a tee of remarkable strength, softness and color retention. Naturally, the Made-in-USA construction is every bit as exceptional, from resilient rib-knit neck and smooth taped shoulders to the enduring double-stitched hem. No wonder Best Made is the standard by which all others are measured.