It’s 98° in the shade and traffic is in gridlock. Horns are blaring, tempers are flaring and everybody’s boiling mad. Except you – thanks to the chilling effects of your Wrinklefighter COOLMAX® Shirt. It looks every inch the classic dress shirt – smooth, crisp and precisely tailored, right down to the button-down collar. But it’s constructed of the same COOLMAX performance fabric found in athletic gear, so it wicks sweat to chill you out when others are losing their cool. Plus it sheds wrinkles and squelches stink to easily pass every business sniff test. Get your Wrinklefighter COOLMAX Shirt and ice your next business deal.